WHY DO YOU NEED DATAVAULT FOR A SINGLE CUSTOMER VIEW?
Building a Single Customer View doesn’t have to be difficult.
Today, with the explosion in Big Data, marketing departments potentially have access to enormous of data from a wide variety of sources. The skilled marketer knows that to make sense of all this data; he needs to have a consistent single customer view. It is only by understanding all the interactions with a customer across multiple systems and departments that personalised and properly targeted campaigns can be created.
You may have numerous sources of data – legacy internal systems, the latest external social media platforms – and conflicting needs of Marketing and IT departments. Trying to resolve these by buying a simple off the shelf software product does not recognise the common goals of each department and the genuine need for diverse data. Taking a proven approach to a Single Customer View project can eliminate these conflicting needs and bring together the data sources, without the need for upfront costly and time-consuming data cleansing.
We provide the ability to facilitate data-driven marketing and the capability to measure your results. Once created, the Single Customer View data will be available for use with whichever marketing and business intelligence tools you choose, both now and in the future. An added bonus is that other parts of the organisation can benefit from shared access to the same customer data.
We have a proven track record of successfully delivering Single Customer View projects, using our tried and tested approach. We have experience helping clients prepare the business case for a Single Customer View, ensuring that the objectives are clear at the project initiation. Our quick start pre-configured pattern allows us to deliver the first steps within days of the project start. The agile approach gives tangible benefits quickly and minimising the risk of the project not meeting business needs.
Pete Maxted – IT Director – Travelopia