Building a Single Customer View doesn’t have to be difficult.
Today, with the explosion in Big Data, marketing departments potentially have access to enormous of data from a wide variety of sources. The skilled marketer knows that to make sense of all this data; he needs to have a consistent single customer view. It is only by understanding all the interactions with a customer across multiple systems and departments that personalised and properly targeted campaigns can be created.
CIO / HEAD OF I.T
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- Have you found it difficult to construct a 360° Single Customer View?
- Are your marketing team’s needs for new applications out-pacing your ability to deliver them?
- Are you concerned that unofficial IT systems are creating new data silos that add to the complexity of your architecture?
- Do you want to ensure that marketing makes best corporate use of any new systems they implement?
- Do you want to deliver a more effective service to your marketing team – so you are better placed to satisfy their needs?
HEAD OF SALES & MARKETING
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- Do you need a 360° single customer view across many systems?
- Do you want to be able to use the latest marketing analytics tools on your data?
- Are you having to source independent IT solutions to meet your needs?
- Do you have data quality issues such as inaccurate, inconsistent data?
- Is your IT team slow to respond to new requirements?
BE NIMBLE
Give your staff the tools to respond to opportunities or competitor's campaigns in a targeted way to delight your customers.
BE CUSTOMER CENTRIC
Take a holistic view of all your interactions with every customer and prospect. Personalise their experience to impress and engage them.
BE ACCURATE
Ensure your data is high quality. Poor quality or inaccurate data can quickly alienate even the most loyal customers, damaging brand image.
You may have numerous sources of data – legacy internal systems, the latest external social media platforms – and conflicting needs of Marketing and IT departments. Trying to resolve these by buying a simple off the shelf software product does not recognise the common goals of each department and the genuine need for diverse data. Taking a proven approach to a Single Customer View project can eliminate these conflicting needs and bring together the data sources, without the need for upfront costly and time-consuming data cleansing.
ACHIEVE MORE WITH LESS
Reduce the cost of manipulating data. Seamlessly manage more campaigns across more channels to improve results.
TOOLS FOR SUCCESS
Use the latest marketing tools and techniques to increase productivity. Gain greater insight and increased velocity
MEASURABLE RESULTS
Measure marketing results to demonstrate your success. Quantify your results using KPIs to drive your business forward.
We provide the ability to facilitate data-driven marketing and the capability to measure your results. Once created, the Single Customer View data will be available for use with whichever marketing and business intelligence tools you choose, both now and in the future. An added bonus is that other parts of the organisation can benefit from shared access to the same customer data.
We have a proven track record of successfully delivering Single Customer View projects, using our tried and tested approach. We have experience helping clients prepare the business case for a Single Customer View, ensuring that the objectives are clear at the project initiation. Our quick start pre-configured pattern allows us to deliver the first steps within days of the project start. The agile approach gives tangible benefits quickly and minimising the risk of the project not meeting business needs.
RAPID DEPLOYMENT
Taking an agile approach to architecture and development brings certainty to outcomes and shortens delivery times.
LOWER COST
Solutions will be more cost effective, by using the latest cloud technology, pre-configuration and maximising the re-use of your existing investments.
LOW RISK
Reduce the project risk by assembling the complete 360° view step by step. This ensures the system is deployed and usable from early in its lifecycle.
The more insight you have about your customers the more likely you are to be able to offer them a service or solution that meets their needs.
Pete Maxted – IT Director – Travelopia
We are Single Customer View project experts
Talk to us about a proof of concept to show you what we can do using your data